Sunday, May 5, 2019

Nansha?

I was watching Hallmark Channel last night (don't judge! I had a hard week!) and the strangest TV ad for a destination came on:

https://www.ispot.tv/ad/I0Dw/china-national-tourism-administration-nansha

Nansha.

Having never heard of it and having only just gone to Hong Kong 6 months ago I had to look it up.  What I found is that it is a giant port that is part of Guangzhou China where a pilot free trade zone has been established.  There really isn't anything there unique to speak of other than perhaps it's location near other heavy hitters (Hong Kong, Macau). 

My serious question is: If the goal of the 'city of the future' (watch the ad!) is to attract businesses to register there and increase port traffic, why the heck are you advertising on Hallmark Channel during "A Royal Christmas" or whatever garbage I was watching?  You would think that part of the marketing strategy would be to know your audience.  It's not like anyone will plan a vacation there.

...unless of course their end game is to create a Nansha royal family?  In that case, well played Nansha, well played indeed...


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